Choosing a font for a print project can be extremely challenging if you don’t have any design experience or have mostly worked on digital projects in the past. The font you choose can have a major impact on the success of your project, and in some cases it is a defining factor in whether your target audience engage with your key message. Here are 4 handy tips to help you choose the right font for your next print project.
Familiarise yourself with a range of different typefaces
The typeface is a particular design of type, while a font is a type in a particular size and weight (a typeface usually includes many fonts). These days with the digital design of documents these two words are often used interchangeably.
Today, sans-serif fonts such as Arial, Futura, and Open Sans are thought of as being more modern and contemporary and tend to be used in design and digital work, while typefaces like Garamond and Times New Roman have serifs are thought of as more classic and tend to be utilised more in print. However, you often see sans-serif fonts being used in comic books and magazine headlines. There are some fonts which are just as commonly found in digital as they are in print such as Helvetica and Century Gothic, Georgia and Verdana thanks to their versatility.
You can familiarise yourself with a range of different fonts and understand which combinations work well together by consulting various online resources such as blog articles about design.
Stick to one font family
If you speak to a graphic designer they will most likely tell you that it’s a good idea to stick to one font family as too many typefaces can make your design look confusing or unprofessional. A safe approach is to use one font for the body text and another one for the headlines (from the same family).
Consider your audience and print medium
It is important to consider your audience when choosing a font for a print piece. Some readers (such as elderly or sight-impaired consumers) may need enlarged or bolded fonts which are fairly plan and easy to view such as Arial or Times New Roman.
The print medium you are using will also affect the design and therefore the appropriate font. Certain fonts will not be suitable for a poster as they may look too plain or not stand enough, while other fonts won’t work in a product catalogue or training manual as they may simply be too bold, heavy or busy.
Serif fonts are generally easier to read in print, and often on the web. This is the case of the serif font Georgia.
Check out some samples in print
Get inspiration and ideas from looking at various samples of the particular item you intend to have printed, whether it be a flyer, catalogue, poster or postcard. You can head to 1Print’s gallery to browse a vast range of samples and chat to our friendly team on 1300 327 471 to find out which font has been used in each sample and advice on our printing services.
Remember that the font you choose creates a face for your brand and affects the success of your printed piece in communicating your message to the desired audience. Take the necessary time to choose the best font for your brand and particular task.