Posters can be an incredibly powerful marketing tool for any business, campaign or organisation that wants to be heard. They’re especially impactful when used at conferences, events, street advertising, trade meet ups, or in-store merchandising- the possibilities really are endless. But when it comes to creating your poster, designing it effectively is crucial to its success. In this week’s article, we’ve put together three easy steps to help your poster truly wow.
Think about the viewer
When it comes to creating an impactful poster, it’s all about the viewer. Who are you designing it for? What is the purpose of this poster? What am I trying to communicate, and in what way? These questions are all crucial first steps to designing a great poster because they will completely define the overall feel and look. It can be especially helpful to take a moment to write down a paragraph or even just a sentence, defining the mission of the poster and who its desired audience will be.
Keep it simple
A poster is an important tool in visual communication- so for that reason, it’s essential that you reduce the clutter so that the main message can be heard loud and clear. Ask yourself: what is the focus here? What should be the main focal point of this poster and what’s getting in the way of that (if anything at all)? A well designed poster should have a central point the eyes are immediately drawn to, established through visual hierarchy. Without this, your viewers will most likely be confused.
Use text with purpose
A poster should be all about the visuals. Don’t get me wrong, typographical elements can be amazing visual elements to incorporate, but don’t weigh your poster down with too much text, as this can be overwhelming for the eye. An effective poster should be able to tell your story without viewers having to read the text.
If you’re feeling unsure how to go about compelling poster design for your company, get in touch with 1Print today. Our friendly team offers state of the art online poster printing services for Australian businesses, along with design assistance if required. To learn more about what we can do for you, please don’t hesitate to get in touch with us by calling 1300 327 471.