Posters can be an incredibly powerful marketing tool for any business, campaign or organisation that wants to be heard. They’re especially impactful when used at conferences, events, street advertising, trade meet ups, or in-store merchandising- the possibilities really are endless. But when it comes to creating your poster, designing it effectively is crucial to its success. In this week’s article, we’ve put together three easy steps to help your poster truly wow.
For graphic designers, there are many different terms used to measure and describe colour. RGB is one of the most common and most important colour modes, as this is how our computer monitors display images and texts. That’s why it’s so important to understand RGB and how it differs from CMYK if you’re interested in the story behind your designs. This will also impact the way that your finished products appear. In this week’s article, we’re going to give you a breakdown of RGB so that you’re never in the dark.
As most of our work heads towards the digital realm, chances are, most of us aren’t thinking about the printed product. But this is important, as the quality of your printing will have the biggest effect on your promotional materials. So in this week’s article, we’ve put together the ultimate print-ready checklist for your documents, so that you’re always prepared.
Design is a key element when it comes to printing of any kind. But did you know that you should adjust your design principles depending on the type of printing you’re doing? When it comes to digital printing (online printing), it’s so important to make sure that the design reflects the outcome. In this week’s blog, we’re going to run through three design tips to consider for your next digital printing project.
In our digital age, it can be easy to dismiss traditional marketing tactics. However, there is merit in tradition. And one particular marketing technique which has reaped great rewards is the promotional product. In this week’s blog, we look at why promotional products are a great marketing tool.